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Structure of a Do Gooder campaign
Structure of a Do Gooder campaign

The basic anatomy of a Do Gooder campaign microsite

David Gravina avatar
Written by David Gravina
Updated over a week ago

Do Gooder campaigns are made of two core components;

  1. The Campaign itself

  2. One ore more Action tools

To create a Do Gooder campaign microsite or embedded action you first create a campaign, then add content; including the hero banner image (min 1600 x 900 4:3 ratio), the campaign description plus an an in-line image/video (images can be any size, we’ll resize them).

Pro Tip: If you are embedding the action into your own site and will not be sending people to the Do Gooder microsite you can skip imagery and campaign content as this will not be shown. 

Each campaign is highly customisable allowing you to set follow-up emails, share content for Facebook, Twitter and email, theme customisation, adjust privacy settings based on your values or laws, country settings and so on. If it's your first time and you’re just getting started you can safely leave all of these settings at their defaults generally speaking.  

Once you have finished setting up your campaign you then need to add one or more Actions for people to take. These tools provide the functionality for the actual things your supporters will do (email/call/donate etc). 

Once you have added at least one action (you can daisy chain one or more actions after the first one if you wish, though this is common done for fundraising more than multiple emails) your microsite is ready to launch (or once saved you can grab the embed code for the action to paste into your own site. 

Watch this video walk through to learn more.

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